°µÍøTV

Our worldwide reputation in athletics extends far beyond the playing field. UO innovations have been a driving force in making our state the epicenter of the global sports-products industry. Today, we’re producing the next generation of sports business and media leaders. Our researchers are also striving to understand the principles of peak physical performance—not only to bring out the best in world-class athletes, but to improve health and well-being for everybody with a body.

We believe in leveraging sport research to help people enjoy not just longer, but healthier lives. The UO is a founding member in the Wu Tsai Human Performance Alliance, which seeks to study peak performance—from the molecular level to the whole body—with the goal of enabling all people to achieve optimal health and well-being. The Wu Tsai Human Performance Alliance at °µÍøTV is centered in the Knight Campus but involves investigators from across the UO who are working to speed the transformation of discoveries into new treatments, technologies, and training protocols.

Duck legends helped plant the first seeds, transforming °µÍøTV into the center of worldwide sports and outdoor product industries: more than 800 sports-product related companies call our state home. The UO’s longstanding partnerships with industry leaders help keep us connected to real-world perspectives, while providing abundant, hands-on learning opportunities for our students. Throughout the sports industry and media, our alumni continue to build the UO’s legacy and shape the future of competition, recreation, and wellness.